Return-on-investment for tradeshows must now be more immediate than ever. In previous economies, the return cycle allowed for the benefits of brand recognition and pipeline business, but now companies want their show reps to return with leads they can start to work immediately. Accordingly, people who are visiting trade shows are expected to return with resources that can help their businesses start to generate revenue.
In the vast sea of booths, how can the right prospect find the right resource? Well, you typically have 6 seconds to convince the passerby that you are the company they need to stop and investigate, so visuals are everything. In 6 seconds you must grab their attention (enter the splash), deliver just enough information that lets them know you have products or services that they need (real information that cuts to the chase), and provide an inviting entrance to come and talk (let the splash move aside for the real communication to begin).
Want to learn how we can take you from 0 to 60 in 6 seconds or less? Contact Karen May today 602.923.0011.
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