Holding the line on trade show overhead

Is your company innovative in its trade show exhibition practices? Do you have the right tools to succeed? If you're not sure of the answer to either of these questions or if you simply think a refresher course might be beneficial, there's a webinar coming that could be helpful.

Chris Lamb, a seasoned tradeshow veteran, will be hosting a webinar on March 4 at 1 pm EST.

Topics covered include:

1) Make staff more efficient
2) Keep all of your exhibiting costs and expenses in one place
3) Launch a pre-emptive strike against Murphy’s Law
4) Keep event-related documents in one place
5) Generally streamline the exhibiting process – keeping what sanity you have.

To register for this free webinar go to: https://www1.gotomeeting.com/register/170975561

Trade Show Survival Tips

Your bags are packed and you're ready to go but do you have the essentials for trade show attendance in Arizona? Depending on which part of the country you are coming from, the weather in Arizona could be a big change (especially when the northeast is being inundated with snowy weather.)


In addition to dressing for the weather here is a top ten list to make your trade show attendance the best it can be:


1) Bottled water -- hotel air can be drying so stay hydrated.
2) Make certain you bring along scissors, tape, sticky notes, even gum or snacks (you may not be able to get away for lunch)
3) Business cards -- a given but bring more than you think you might need
4) Sun block (in case your visit to Arizona includes outdoor activities)
5) Booth location information so you can target who you want to visit
6) Plan ahead for who you want to meet while you're there. Send an email prior to the event. Make appointments to meet with your "regulars."
7) Do a mailing to potential clients and offer a give-away that will "guarantee" they visit your booth.
8) Plan of action for follow-up contacts to individuals you met during the show
9) Make your trade show booth an eye-catching stopping point. Why not offer shoe shines or other traffic stoppers?
10) Are you offering give-aways? What are they? What return do you hope to gain from them? Give an item that adds value and won't get lost amid the other give-aways from the show.

Feel free to share with us the survival tips you've discovered to make your trade show attendance memorable, and more importantly, fun and profitable!

The next evolution

Here at CSI etc. we've been working harder than ever to bring you the services and stock you need. We've added over $100,000 in new materials since the beginning of 2010 alone, along with more staff to take care of your programs from inception to post-show. We will now help you plan a tradeshow from the ground up, including specific advice to exhibitors to help them walk away with results, that will bring a new tradeshow to life, or revamp an existing show that needs to show new benefits to prospects.

Stay tuned for examples that will make your show stand out!

Want a more effective show in 2010? Contact karenm@meetcsi.com to plan the show that will bring the most to your exhibitors and attendees!