Why Physical Trade Shows Matter

Presenting your product or service live and in person to a group of what amounts to pre-qualified prospects must be an integral part of your marketing mix. Certainly virtual shows have their place and any savvy marketer is using a combination of social networking along with more traditional marketing avenues such as banner ads and email marketing and even print ads and direct mail. However-there's just never been a better time to put the right people from your sales team in a communicative booth equipped with the right message to market face-to-face. You're cutting through the clutter of piles of mail and streams of email and the call that always seems to come when no one has time to talk. Simply put, at a trade show you are in front of prospects who have taken the time and made the investment to come to a conference to learn and are entering the trade show hall specifically to find ways they can improve their businesses. They want to hear from you and you can find out what their needs are and sell what makes sense. Do you want to be the resource that's not there?

At CSI etc. we help our clients organize trade shows that are cost efficient and remarkably effective. We also provide tools that help exhibitors maximize their experience. Success for all. 800.471.7330.