Your bags are packed and you're ready to go but do you have the essentials for trade show attendance in Arizona? Depending on which part of the country you are coming from, the weather in Arizona could be a big change (especially when the northeast is being inundated with snowy weather.)
In addition to dressing for the weather here is a top ten list to make your trade show attendance the best it can be:
1) Bottled water -- hotel air can be drying so stay hydrated.
2) Make certain you bring along scissors, tape, sticky notes, even gum or snacks (you may not be able to get away for lunch)
3) Business cards -- a given but bring more than you think you might need
4) Sun block (in case your visit to Arizona includes outdoor activities)
5) Booth location information so you can target who you want to visit
6) Plan ahead for who you want to meet while you're there. Send an email prior to the event. Make appointments to meet with your "regulars."
7) Do a mailing to potential clients and offer a give-away that will "guarantee" they visit your booth.
8) Plan of action for follow-up contacts to individuals you met during the show
9) Make your trade show booth an eye-catching stopping point. Why not offer shoe shines or other traffic stoppers?
10) Are you offering give-aways? What are they? What return do you hope to gain from them? Give an item that adds value and won't get lost amid the other give-aways from the show.
Feel free to share with us the survival tips you've discovered to make your trade show attendance memorable, and more importantly, fun and profitable!
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