Thursday, April 1, 2010

Getting started in trade shows

You've started a new business or you've started a new job in an existing business -- now what? How do you go about either growing your own, or enhancing your employers, visibility? In a word: Tradeshows.



The ROI on tradeshow attendance may be difficult to measure but attendance at one will certainly garner you a captive audience. Not only will foot traffic pass your booth, but the visitors want to be there, and are likely in the market for... well, whatever it is you have to offer.



True, you do need to set yourself apart either with the decor of your booth or with the giveaways or with advice, but just being there is a start.



Now that you know you need to be at a tradeshow, how do you find one? Here's a short jumping off point:



Biz Trade Shows

EventsEye

and, Upcoming

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