Seth Godin had a guest author pen a post on his blog (yes, the post is a couple of years old, but the information is as relevant today as it was then).
Read on to see how you'd respond to the questions posed by Michael Cader in his post, "On Trade Shows." Can you set your booth apart in someway? Can you set yourself apart so when someone stops at your booth he or she can pick you out of the crowd?
Interesting points to ponder as trade show season marches on.
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