You've been chosen to speak at a seminar during a trade show. Great, right? Of course, as long as you can draw in the crowds. When proposing a seminar title think of ways you can "jazz" it up a bit.
Would you rather sit in a seminar entitled, "White paper findings on... (fill in the blank)" or, "Exciting new trends in (fill in the blank)" (I choose the latter, personally) The content may be the same, but the "selling" of it is dramatically different. Can your topic be molded into a "Top Ten" or a "Hit List" ? Can your topic be a "cautionary tale" as in, "Want to make sales, then NEVER do this..."
Make the title of your topic intriguing. Let trade show/seminar attendees know what they will learn by the time they've walked away from your session. What are the take aways? Will they walk out with new knowledge or a new way to look at existing knowledge and practices?
With a little planning, your seminar session can be the talk of the show.
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