It was a long time coming but on Thursday, March 4, President Obama signed into law the Travel Promotional Act.
The law, according to Roger Dow of the Travel Association, “sends a clear message that travel is a high priority to our nation, and that tangible steps must be taken to increase travel to and within the United States." Read the whole story here.
What does this mean for Associations and other groups looking to promote their shows to overseas attendees and exhibitors? A larger, more diverse audience and increased revenues for the venues at which trade shows are held.
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